At 123hb, your privacy is something we take very seriously. We understand that your trust in us depends not only on the quality of our games and the speed of our payouts – but also on your confidence that your personal information is always in safe hands. This Privacy Policy clearly and transparently explains how we collect, use, store, and protect your personal data as a member of 123hb.
The core principles that guide how 123hb handles the personal data of every Malaysian member.
123hb only collects personal data that is strictly necessary for its defined purposes — account registration, financial transaction processing, customer support, and legal compliance. We do not collect data that is irrelevant or exceeds the operational requirements of our platform.
All data held by 123hb is protected by 256-bit SSL encryption equivalent to that used by Malaysia's leading banking institutions. Our servers are safeguarded by multi-layered firewalls and intrusion detection systems operating 24 hours a day, 7 days a week.
123hb has categorically never and will never sell, rent, or disclose members' personal data to any third party for commercial purposes. Your data is only shared with parties directly involved in delivering our services — and only within strictly defined and necessary boundaries.
All personal data management practices at 123hb is fully compliant with the provisions of Malaysia's Personal Data Protection Act 2010 (PDPA). We respect your right to access, correct, and request the deletion of your personal data in accordance with applicable laws in Malaysia.
At 123hb, you have full control over your data. You may update your personal information, manage your marketing communication preferences, request a copy of the data we hold about you, or request the deletion of your account and associated data at any time through our customer support.
123hb uses cookies to enhance the user experience, understand platform usage patterns, and deliver relevant content tailored to you. We are transparent about our use of cookies and give you the option to manage your cookie preferences at any time.
Important Note: This Privacy Policy applies to all personal information collected and processed by 123hb in your dealings as a member of our platform. By using the platform 123hb, you agree to the data management practices as described in this document. Please read it carefully and contact us if you have any questions.
123hb collects various categories of personal information from members, depending on how you interact with our platform. The information collected can be grouped into several key categories:
| Data Category | Examples of Information | Purpose of Collection |
|---|---|---|
| Identity Information | Full name, date of birth, identification card number (MyKad) | Identity verification (KYC) |
| Contact Information | Email address, Malaysian phone number, residential address | Communication & support |
| Financial Information | Bank account number, DuitNow / Touch 'n Go / FPX transaction records | Deposit & withdrawal processing |
| Technical Information | IP address, device type, web browser, operating system | Security & platform improvements |
| Game Information | Betting history, win/loss records, games played | Legal compliance & support |
| Optional Information | Preferred language, notification settings, support service history | Personalising the user experience |
Some information is collected directly when you register an account, make a deposit via DuitNow or Touch 'n Go eWallet, contact customer support, or fill in forms within the platform 123hb. Technical information is collected automatically as you browse and use our platform, including through the use of cookies and similar tracking technologies.
During the identity verification (KYC) process required before your first withdrawal can be processed, 123hb may request additional documents such as a copy of your MyKad, passport, or documents verifying your payment method. All such documents are stored securely and processed solely for legitimate identity verification purposes.
123hb uses the personal data collected for legitimate and transparent purposes, including:
We will not use your personal data for any purpose unrelated to those stated above without first obtaining your consent. Any new use of your data that we intend to implement will be communicated to you through an update to this Privacy Policy or via a direct notice to you.
123hb upholds the principle that your personal data belongs to you. We do not sell, rent, or disclose members' personal data to third parties for their own commercial purposes. However, there are limited circumstances in which we need to share certain information with specific parties in order to operate and deliver the services you use:
123hb Guarantee: All third parties involved in handling member data 123hb are bound by strict data protection agreements and are only permitted to process that data for the purposes that have been agreed upon. We conduct regular audits of our partners' data security practices to ensure full compliance with our data protection standards.
123hb continuously invests in the most advanced data security infrastructure to ensure your personal and financial information is always protected. The key security measures we employ include:
While we do everything within our means to protect your data, please bear in mind that no security system is entirely foolproof. You also play an important role in keeping your account secure by using a strong password, not sharing your login credentials with anyone, and promptly reporting any suspicious activity to us.
123hb uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small data files stored on your device when you visit our website.
Types of cookies used by 123hb:
You can manage your cookie settings through your web browser at any time. However, disabling certain cookies may affect the functionality and overall user experience of the platform. 123hb.
123hb retains members' personal data only for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable laws and regulations in Malaysia.
| Data Category | Retention Period | Reason |
|---|---|---|
| Active account information | For the duration of the active account | Service operations |
| Financial transaction records | 7 years after transaction | Malaysian legal requirements |
| KYC documents (MyKad, passport) | 5 years after account closure | AML Compliance |
| Activity & security logs | 2 years | Security investigation |
| Support communication records | 3 years | Referrals & complaint resolution |
| Analytics cookie data | 13 months | Usage trend analysis |
Once the stipulated retention period has elapsed and there is no legal requirement preventing deletion, 123hb will securely delete or anonymise your personal data using industry-approved data deletion procedures. You may also request early deletion of your personal data by contacting our team, subject to any applicable legal restrictions.
As a member of 123hb and as a Malaysian citizen protected under the Personal Data Protection Act 2010 (PDPA), you have the following rights with respect to your personal data:
To exercise any of the rights mentioned above, please contact our customer support team 123hb via live chat or email at [email protected]. We will process your request within 14 business days and notify you of the action taken.
Platform 123hb is exclusively for individuals aged 18 and above. We do not knowingly collect, store, or process any personal data from children or individuals under the age of 18.
Should 123hb finds that personal data belonging to a minor has been collected inadvertently, we will take immediate action to permanently delete that data from all our systems and close the associated account. If you are a parent or guardian concerned that a child under your care may have registered an account with 123hb, please contact us immediately at [email protected].
Age Restriction Notice: Registration and platform use 123hb is restricted to individuals aged 18 and above. Providing false information regarding age during registration constitutes a serious breach of our Terms & Conditions and may result in account closure as well as legal action.
In the course of operating the 123hb, some of your personal data may be transferred to, stored in, or processed on servers located outside Malaysia. This is standard practice in the global technology industry, particularly when using international cloud computing services.
When your personal data is transferred outside of Malaysia, 123hb ensures that:
If you would like to know more about the countries where your data may be processed or the safeguards we apply to cross-border data transfers, please contact us at [email protected].
123hb reserves the right to update and amend this Privacy Policy from time to time to reflect changes in our data management practices, new legal requirements, or changes to our platform's operations. Any material changes to this policy will be communicated to you via:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Continued use of the 123hb after notification of a policy change will be deemed as your acceptance of the updated policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 123hb handling your personal data, please do not hesitate to reach out to us:
We are committed to handling every privacy-related enquiry and complaint seriously, within a reasonable timeframe, and with the appropriate level of confidentiality. Your trust is the most valuable asset we safeguard at 123hb.
You are in control of your personal data. These are the rights available to you at any time.
Request and receive a complete copy of all personal data that 123hb holds about you, in a readily readable format.
Request corrections to any inaccurate or outdated personal information held in your 123hb records.
In certain circumstances, you may request the deletion of your personal data from 123hb's systems – subject to applicable legal obligations.
Object to the processing of your data for direct marketing purposes or promotional communications at any time, with no penalty.
Request a restriction on the processing of your data while any complaint or issue is being resolved by the 123hb team.
Withdraw your consent to the processing of certain data at any time, without affecting any processing that has already taken place.
The multi-layered security infrastructure we employ to safeguard member data and transactions at all times.
In today's digital age, personal data has become one of the most valuable assets – and also one of the most vulnerable to misuse if not handled responsibly. For online casino players in Malaysia, trust in the platform they use goes beyond simply knowing whether the games are fair or whether winnings will be paid out – it is also deeply tied to the assurance that their personal information, financial details, and activity records are in safe and responsible hands.
At 123hb, we understand this reality deeply. When a player from Shah Alam deposits RM200 via Touch 'n Go eWallet for an evening session of Dream Catcher, they are not just entrusting us with their money – they are also entrusting us with their phone number, email address, and financial transaction records. We do not take that trust lightly.
Malaysia's legal landscape in personal data protection has evolved significantly since the Personal Data Protection Act 2010 (PDPA) came into force. The PDPA requires all entities that process the personal data of Malaysian individuals to comply with seven data protection principles – the General Principle, Notice and Choice Principle, Disclosure Principle, Security Principle, Retention Principle, Data Integrity Principle, and Access Principle. 123hb adhering to all seven principles across every aspect of how we handle our members' personal data.
One of the key aspects that sets 123hb from many other platforms in this industry is our transparency in clearly explaining exactly what data we collect, why we need it, and who can access it. We do not bury our data collection practices behind legal language that most people cannot understand – instead, as you can read throughout this document, we make every effort to explain each matter in plain, straightforward English.
The identity verification (KYC) process we practise at 123hb is something that occasionally makes new members uncomfortable. Many wonder why they need to submit a copy of their MyKad or bank details before their first withdrawal can be processed. The answer is straightforward – it is there to protect you and all our members. The KYC process ensures that no unauthorised party can use your name and personal information to illegally withdraw funds from your account. It is also a legal requirement mandated by Malaysia's anti-money laundering (AML) regulations, which exist to prevent online casino platforms from being exploited for financial crime.
From a technical security standpoint, the 123hb is built on the principle of "privacy by design" – meaning data protection is not an afterthought added later, but a core part of how our platform has been developed from the ground up. Every new feature we add to the platform goes through a privacy impact assessment before it is implemented, ensuring that member privacy is always considered in every development decision.
Commitment 123hb towards privacy and data security is not merely a legal obligation – it is part of our core values as a platform that genuinely cares about the experience and well-being of its members. We believe that the trust built through transparency and robust data protection is the foundation of a meaningful, long-term relationship with each of our more than 500,000 active members across Malaysia.
Answers to the questions our members ask most frequently about privacy and data security at 123hb.
Register for free at 123hb today with the confidence that your privacy and data security are our absolute top priority. Join over 500,000 Malaysian players who already trust 123hb. A Welcome Bonus of up to RM1,500 is waiting for you!